AI Capabilities
Predictive Modeling
Forecast conversion rates · predict customer lifetime value · identify churn risk · surface retention opportunities.
Anomaly Detection
CTR drop alerts · cost spike identification · underperforming segment detection — before they burn budget.
Smart Recommendations
Bid adjustments · budget reallocation · keyword expansion · audience lookalikes, recommended automatically.
Customer Segmentation
Automatic customer clustering · behavioral pattern recognition · personalization opportunities.
Attribution Modeling
Multi-touch attribution · first-click, last-click and time-decay models · accurate channel ROI.
Data→AI Analysis→Insight→Recommendation→Optimisation